Perhaps in a move to compete with Apple's iPad, Amazon released the Kindle Development Kit (KDK) awhile back. Sounds like a great idea to keep the Kindle in the ereader race, but some users aren't too enthusiastic about the move. Their argument? If they wanted to purchase a multi-functional device that allow colored web browsing among other things, they could always get a tablet PC. But really, all they want is to read, read, and read.
But what really is this new service for Kindle owners? The KDK offers up creativity for developers to build apps that will eventually be available to buyers in the Kindle store later on this year. If you are interested in being a developer, Amazon is giving the developer 70%, and 30% goes to Amazon, net of delivery fees of $0.15/MB. For buyers, the active content will be priced 3 ways:
- Free - Smaller than 1MB, uses less than 100KB/user/month of wireless data.
- One-time Purchase - Customers will be charged one time when purchasing active content. Less than 100KB/user/month with ongoing wireless usage.
- Monthly Subscription - Buyers will be charged once a month.
It sounds great, but some opinions on ereader message boards don't reflect excitement about applications for the Kindle. It's true that Kindle users consider themselves part of a proud group. The Kindle provides a unique high-tech way the copies the book experience. Some Kindle users aren't interested in technology interfering with the reading experience. Because they have other gadgets such as cell phones and PCs, they can satisfy their need with apps. They want to leave their Kindle alone.
There are two negative things about Kindle apps.
1. The apps may not be as exciting with e-ink grayscale.
2. The Kindle is appreciated for its superb battery life. Kindle users don't have to carry around a power cord, but because apps can be an energy drain, you may have to pack your cord in your bag.
In order to compete with tablet technology, Kindle designers are looking for the next best thing to beat the rest. KDK is a method of collaboration between developers who use the Kindle for personal use and Amazon. It will be quite interesting to see how the Kindle community responds to apps in the Kindle store. A message to all of the Kindle users that don't want an eBay ticker on your Kindle: You don't have to download it!
Will the availability of Kindle apps allow the popular ebook reader to hold on to its top spot? It still remains to be seen. Visit us to know what tough competition the Kindle is facing with the latest portable ebook readers available in the market.
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