In today's modern world where handheld gadgets like ebook readers and tablet PCs are fast becoming mainstream consumer devices, online retailer giant Amazon and tech conglomerate Apple are continually being pitted against each other. And with good reason too.
The Job
The latest development in this saga? Amazon's search for a Software Engineer to join its ereader division Lab126. This is evidenced by the company's job listing that called for someone who can create and implement new browser features and support current browser applications. With such job requirements, it's easy to foresee some drastic upgrades to the Kindle.
Bloggers and tech reporters are again all over the Amazon vs. Apple battle. Why? Well, it is obvious from the job post that Amazon is seeking an engineer that can improve on the web browser for the Kindle. This could mean they are creating a new product to directly compete with the iPad. Which means that Steve Jobs better be shaking in his boots. Sarcasm aside, we still aren't looking at the fact that the Kindle and iPad are different markets.
The Consumer Marketing Director of Freescale Semiconductor, Glen Burchers argues that both the Kindle and iPad can co-exist without "killing" each other. By the way, Freescale Semiconductor manufactures chips for ereaders, so the marketing director does know a thing or two about this niche.
Specifically, the iPad is a multi-tasking gadget that does offer ereading, but its focus is on web browsing, emails and media playing. It is marketed towards younger users like students who spend a lot of time online, and on their phone. The Kindle is bought by an older crowd who simply want to read the newly released novel.
A New Generation Kindle in the Works?
There's no doubt that Amazon is on the road to creating the next generation Kindle. In addition to the job posting, they also acquired Touchco recently. Touchco is a multi-touch technology. We may see a Kindle with an expanded feature set. Who knows, Amazon hasn't said, nor have they commented on the job posting.
It's alright everyone, some consumers simply want to read their ebooks without app interruptions, and aren't interested in purchasing an iPad. Amazon is just doing its job by creating the next generation Kindle (so we think). It is so interesting how we automatically see it as the next chapter in the Kindle/Apple drama.
Instead of putting emphasis on the Amazon vs Apple saga, why don't we just focus on the awesome gadgets themselves? Visit us and find out why the Kindle is the most popular ebook reader today!
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