Friday, April 20, 2012

What? A Kindle App For the iPad?


Blackberry users rejoice at the recently released Kindle for Blackberry App, and it is big news, but some may have overlooked a sentence in the press release. It mentioned a Kindle app for the iPad, leaving some asking, huh?

From the press release, here is the opening paragraph's second sentence:

"Amazon's Whispersync technology saves and synchronizes a customer's bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, PC, BlackBerry and soon, Mac and iPad, so customers always have their reading material with them and never lose their place".

It should be noted from this press release sentence that Amazon and Apple are business partners in the market. Yes, they may be huge competitors, but in order to be the top companies in this market, their partnership is vital to this multi-billion dollar business. They know that they have to offer products that can work hand-in-hand to satisfy the consumers' growing ereader technology needs.

Amazon and Apple working together are truly a force that can't be messed with. Kindle for iPhone App and Amazon's Stanza app are popular purchases in the Apple Store for iPhone and iPod owners. It is almost certain that the iPad will soon follow. Amazon's Kindle Store owns 90% of ebook sales, and combined, these two companies dominate the market.

Here is a future prediction:

Although iPad owners will have the option of reading books on their shiny new gadget, they won't spend much time reading books. Perhaps they will read the newspaper or magazines and comic books, but as for actual books, they won't probably bother. The reason for this is that the iPad is a multi-function gadget that is marketed to a different type of consumer who spends his time doing other tasks. Conclusion: they won't be purchasing a lot of books from the iBookstore.

With this being predicted, Amazon will still hold tight to the ebook market at 80%-90% of the sales. The iPad won't be a competitor in this market despite its huge future sales. iPad owners will find it easier to download the Kindle iPad App and read Kindle books. Amazon may see a slight decline in magazine and newspaper sales, but really, do they sell a lot now?

It is fun to speculate, but all in all, Amazon and Apple are in business to not only make money, but also succeed in their visions. Together as partners and competitors, they are offering the consumer the best of technology.




Are you one of those eager to download the Kindle app for iPad or will you just stick to the Kindle for reading books? Visit us to learn more about portable ebook readers and why they are still the best choice for a superb reading experience!




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